Super soft furnishings that support and energize
Shop the collection
From bold gradients to subtle stripes and solid colorways, find the perfect piece for any space and function.
Made entirely of high-performance silicone cord, Shore Rugs offer a versatile outdoor/indoor ergonomic flooring solution that is UV resistant, heatproof, waterproof, easy to clean, hypoallergenic, vegan, and extremely durable.
“The 100 percent silicone material feels like a gel shoe insert and is designed to release the leg strain and fatigue normally caused by standing on hard surfaces for long hours.”
-New York Magazine, Best Bets
The world's first ergonomic rugs
Shore Rugs™ are the new standard in anti-fatigue floor coverings. The deep weave structure provides a one-of-a-kind massaging experience.
Explore our offering
From floor coverings to furniture, learn more about the beautiful, functional and iconic product typologies we offer.
“The crown jewel for bare feet…You can use them anywhere, but we like them in baths and outdoor showers, and on boat decks.”
-Coastal Living Magazine
Available in a vivid spectrum of colors and gradients, all SHORE products can be customized by size, color, shape and pattern to meet your exact specifications.
CUSTOM AND TRADE
Our products are best experienced firsthand. For members of the trade, we offer sample packs free of charge.
Learn about SHORE
We believe that the spaces we occupy and the objects we own should be more than just beautiful and well made, they should aid us in becoming our best selves.
Each SHORE product is handmade in-house in our London studio using a range of custom processes.
PROCESS AND CRAFT
We've meticulously crafted our silicone cord from the ground up to feature a satisfying and leather-like surface quality, an optimal density and comfort level, and a vast array of brilliant colors.
Color that lasts
Our color pigments are rated to the highest UV durability standards. Every color is mixed by hand in-house and our current color library has over 100 unique hues.
Stay up-to-date with SHORE on Instagram for the latest updates on new products and exciting custom projects.
SHORE ON INSTAGRAM
“I LOVE your rugs!!! The first two I purchased I am
using outside. I live on Lake Superior and have not
found a rug that will stand up to the wind, rain and
snow except for Shore Rugs.”
-Debra C., Michigan USA