We value health and freedom above all else. That’s why we’re challenging the traditional hierarchy of luxury that’s based on rarity, provenance, and hype—because you shouldn’t have to choose between something luxurious and something good for you. We believe true luxury is not only about what something is, but how it makes you feel. A luxurious product should be beautiful and well made—and it should improve and invigorate your life. It should put that luxury into action and pass it back to you. Satisfaction over status symbols. Performance and quality over labels and prestige. Feeling good over showing off.
Rugs are rarely seen as having the power to be life-changing. But we believe their position within your most immediate and familiar spaces gives them unique potential to enrich and stimulate.